įront Matter(1 page): Key art promo poster (8.25×11). (3) General Tyekanik (Marek Vasut) listens as Princess Wensicia (Susan Sarandon) plots against the Atriedes. (2) Leto II (James McAvoy) prepared to fight. (1) Main poster/key art design with headshots of Alia, Paul, and Wensicia and back view of Leto II looking out toward the dunes.
Case size: 12.75 x 9.75 x 2.25.įolder.Book-style folio with fold-out panel panorama on the left, and pocket holder on the right plus three slides. The inside bottom appears to have been torn out, and the remaining shape looks like it may have originally held one or two VHS tapes. Destined to tear it apart.” There are magnetic strips to keep the case closed. Both the brass plaque and the outer edge of the case read, “Frank Herbert’s Children of Dune.” The inside of the lid is covered in tan suede, etched with the mini-series’ slogan “Born to rule an empire. It was created to either lie on a surface with the brass plaque showing, or to be set upright on a shelf, like a book slipcase cover.
The case for the marketing kit is covered with dark mauve faux suede/velour, etched with design elements and the SciFi channel logo. The Frank Herbert’s Children of Dune Affiliate Kit includes the following sections and items: Details: The “Children of Dune” Affiliate Marketing Press Kit The packaging on the kit also tends to be at least a bit more dramatic – even spectacular – and such is the case for some of the promotional items provided for SciFi’s “Frank Herbert’s Dune” mini-series (2000) and “Frank Herbert’s Children of Dune” mini-series (2003). It usually also includes more unusual pieces, such as flyers and promo postcards that affiliates can send out with regular billings or special mailings, camera-ready copy to be used in print materials, scripts for TV and radio advertisements, etc.įor students of culture and marketing, the affiliate materials give a lot of insight into the inner workings of franchise events. So, an affiliate marketing kit might include any combination of cast and crew notes, posters, mini-posters, transparencies (slides), and trailers or screeners to show the production values.
Press kits in general tend to be relatively rare marketing kits are even harder to find. An affiliate marketing press kit differs from the regular press kit, as it not only highlights the content of the TV show, but also seeks to get “buy in” from network affiliates who can promote the event. Regular press kits for TV shows typically go to newspapers, magazines, and other reviewers, plus to broadcast affiliates. (See more detailed descriptions below.) About Press Kits and Affiliate Marketing Kits
In 2000, the SciFi Channel presented “Frank Herbert’s Dune.” This original, six-hour mini-series won numerous accolades and awards. Frank Herbert’s Children of Dune – Affiliate Marketing Kit 2įrank Herbert’s Children of Dune – Affiliate Marketing Kit 1